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08
Jellycat
Guardian of Dreams
Course
Objective
Art Direction
Instructor
Highlight Jellycat’s role as more than just a plush toy—it’s a comforting companion that stays with its owner through every moment. While the brand continues to launch new designs, its true strength lies in the emotional connection it builds. By emphasizing this unique bond, Jellycat can stand out beyond aesthetics.
Terry Jones
Semester
Spring 2024
Approach
Tell stories from the Jellycat toy’s perspective, showing how it offers comfort in everyday life, even when unseen. Through warm, emotive visuals, transform Jellycat from a simple plush into a cherished presence, reinforcing its role as an irreplaceable companion.






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