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07

Taco Bell

Midnight Menu

Course

Objective

AI for Advertising

Instructor

Reimagine Taco Bell’s brand through an AI-driven experiment. This project uses AI-generated visuals and music to create a surreal, futuristic ad that blends technology with Taco Bell’s playful energy, pushing the boundaries of traditional advertising.

Ross Patrick

Semester

Fall 2024

Approach

Every element—visuals, music, and storytelling—is AI-generated, creating a dreamlike and unconventional brand experience. Futuristic aesthetics, abstract compositions, and an AI-composed soundtrack come together to form an immersive and unexpected ad.

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