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04
AirPods Max
Tune In, Tune Out
Course
Objective
Art Direction
Instructor
Terry Jones
Showcase AirPods Max as more than just noise-canceling headphones—they are a gateway to personal escape, allowing users to find peace in a chaotic world.
Semester
Spring 2024
Approach
By reimagining iconic paintings—Mona Lisa, The Scream, and The Kiss—with AirPods Max, this campaign visualizes the power of immersive sound. Each character is surrounded by noise yet remains undisturbed, lost in their own world. This concept goes beyond product features, highlighting an emotional experience, one where music and art create a sanctuary from modern distractions.
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