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03
De Young
Reimagined
Course
Objective
Digital Graphics
Instructor
Eric Pion
Reimagine the De Young Museum’s identity with a
bold, contemporary visual language that blends history with modernity, making the museum feel fresh and dynamic.
Semester
Fall 2023
Approach
Inspired by the museum’s architecture, Botticelli’s art, and fluid typography, this series breaks away from
traditional museum aesthetics. Using dynamic layouts, layered elements, and bold contrasts, it creates a vibrant, immersive experience. Posters,
banners, and merchandise bring this new identity
to life, balancing De Young’s classic essence with
a fresh, youthful energy that appeals to a
modern audience.
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