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02
LAVA ME PLAY
Strum the Soul
Course
Objective
Copywriting
Instructor
Dan Kohler
Semester
Spring 2024
LAVA ME PLAY is an innovative guitar brand that redefines musical expression with cutting-edge design and technology. This campaign highlights how its guitars are more than instruments—they are emotional extensions, connecting people through music beyond words.
Approach
This campaign visualizes music’s emotional power through surreal imagery. LAVA ME PLAY is more than a guitar—it’s a tool for self-expression, turning every note into a conversation that connects people through sound.
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