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CASSIE YUXIN YAO  

Resume

ART DIRECTION &​CREATIVE STRATEGY

about

CASSIE YUXIN YAO  

Art Direction & Creative Strategy

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Graduate student in Advertising at Academy of Art University, with a background in broadcasting and stage performance. I merge visual storytelling with strategic thinking to create emotionally driven campaigns.

My recent projects span eyewear storytelling for Eyevan 7285, emotional soundscapes for Lava Me Play, cultural rebranding for De Young Museum, and surreal concept work for Taco Bell.

Passionate about building immersive, aesthetic-forward brand experiences that balance concept, emotion, and craft.

Always open to creative collaborations or new opportunities — feel free to connect!

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Project 01

Eyevan 7285

See Beyond

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Project 02

LAVA ME PLAY

Strum the Soul

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Project 03

De Young

Reimagined

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Project 04

AirPods Max

Tune In, Tune Out

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Project 05

The Silence of the Lambs

Moth & Mind

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Project 06

Typography Poster

Typography: Unboxed

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Project 07

Taco Bell

Midnight Menu

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Project 08

Jellycat

Guardian of Dreams

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Contact

Academy of Art University

School of Advertising

CASSIE YUXIN YAO  

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Let’s connect and build something beautiful.

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